Article: One-way vs. Two-way Video Interviewing


For many years, the hiring process has been daunting and expensive for organisations who are using traditional methods of hiring; but as we all know, technology has helped the admin intensive, tedious workload through automation.

Many organisations have struggled to source and hire the best talent within a specific or reduced time frame and are therefore having to find creative ways of keeping the best talent interested during prolonged processes and accommodate scheduling conflicts.

Which is why traditional ways of hiring and interviewing have become inefficient and turning to one-way video interviewing has become popular with recruiters as it offers a lot of advantages that they have been missing out on all these years.

Two-way vs one-way interviewing – what’s the difference?

Conducting interviews remotely online, whilst being much more convenient, still presents similar challenges to in-person interviews. Skype, Zoom, Teams, Google hangouts etc. are great to interview remotely, however they do have their shortcomings in that they need to be both scheduled and facilitated. With one-way video interviews, candidates record answers on their own time and recruiters review them quickly on theirs. Video interviewing offers a more flexible process and is mobile-friendly to accommodate any schedule or time zone and give candidates more opportunities to shine.

Improved quality of interviews

With one-way video interviews, you can screen candidates before meeting with them and therefore only invest time in face to face interviews with best fit candidates; saving you time to focus on other demanding tasks.

Reduced time to hire

Using one-way video interviews to screen candidates upfront and verify their authenticity early in the recruitment process, allows for a faster, more robust hiring process and a better chance of snapping up the best candidates in the market.

Talent engagement

Personalised communication through one-way video interviews, adds more value than a generic e-mail and forms the foundation for building good relationships with candidates. Just like happy clients, happy candidates will share their thoughts about organisations based on their experience, making it crucial in maintaining a positive employer brand.

Effective Collaboration

Scheduling conflicts remain one of the factors that prolongs the hiring processes. In this case, with prerecorded one-way video interviews, all hiring managers involved in the process can view, rate, and share their thoughts about each candidate; making it easier to narrow down the list of candidates collectively without scheduling conflicts. This creates a flexible environment where there’s open communication and participation.


View candidate responses and your team’s updates using any device, anywhere around the world 24/7/365. If that’s not convenience, what is?